Understanding What You’re Paying For
Buying property in Singapore has never been cheap — but every once in a while, a development comes along that makes you rethink what “value” actually means. The Continuum is one of those rare finds.
As a freehold condo in District 15, The Continuum doesn’t just compete on price — it plays a different game altogether. It’s not trying to be the lowest-priced project. It’s built for people who understand that location, tenure, and design are what hold value over decades, not just years.
So, what exactly makes its price tag worth it? Let’s break it down.
The Continuum at a Glance
Before diving into numbers, it helps to know what you’re getting.
- Developer: Hoi Hup Realty & Sunway Developments
- Tenure: Freehold
- Location: Thiam Siew Avenue, District 15
- Total Units: 816 residential units
- Site Area: Around 263,000 sq ft
- TOP (Estimated): 2027
These details alone already position The Continuum in an exclusive category. Freehold properties of this scale in such a prime area are almost extinct. Most new launches in Singapore are 99-year leasehold — which lose value over time. Freehold, on the other hand, stays yours forever.
Indicative Pricing
As of late 2025, The Continuum’s pricing generally starts around:
- 1-Bedroom: from $1.5M+
- 2-Bedroom: from $2.0M+
- 3-Bedroom: from $2.8M+
- 4-Bedroom: from $3.5M+
- 5-Bedroom / Penthouse: from $5M and up
That’s roughly $2,500 – $2,800 psf (per square foot) on average, depending on floor, facing, and unit type.
It’s not the cheapest new launch — but it’s not meant to be. When you’re buying The Continuum, you’re paying for something that’s disappearing from Singapore’s property map: freehold land in a high-demand, city-fringe district.
How It Compares
To understand whether The Continuum is “worth it,” you need to look sideways — at what else is selling nearby.
| Development | Tenure | Location | Avg. PSF (2025) | Completion |
| Amber Park | Freehold | Amber Road (D15) | ~$2,700 psf | Completed 2023 |
| Meyer Mansion | Freehold | Meyer Road (D15) | ~$2,900 psf | Completed 2024 |
| Tembusu Grand | 99-Year | Jalan Tembusu (D15) | ~$2,400 psf | Est. 2027 |
| Grand Dunman | 99-Year | Dunman Road (D15) | ~$2,500 psf | Est. 2028 |
| The Continuum | Freehold | Thiam Siew Avenue (D15) | ~$2,600 psf | Est. 2027 |
See the pattern? The Continuum’s price per square foot lands neatly between leasehold and ultra-luxury freehold peers. It’s a smart midpoint — giving you the advantage of freehold ownership without going into “prime-core luxury” territory like Meyer Mansion.
The Freehold Premium Explained
Let’s be real — a freehold property will always cost more upfront. But that’s not just a label flex; it’s a real, calculable edge.
Think of it this way: a leasehold property loses value every year as its remaining lease shortens. After 40 years, that depreciation becomes obvious. A freehold condo like The Continuum doesn’t suffer that same timeline pressure.
That means:
- You can hold it for generations.
- Resale value stays stronger.
- Rental yields hold better in mature areas.
- You get full ownership security.
It’s not just a home — it’s a hedge against time.
Location + Connectivity = Built-In Value
District 15 has been a property goldmine for decades, and The Continuum sits right at the center of that legacy.
Being near Paya Lebar, Katong, and East Coast Park makes it more than just a residential address — it’s lifestyle territory. Add in the fact that it’s near Dakota MRT and Paya Lebar Interchange, and you’ve got connectivity that supports both homeowners and tenants.
That translates to sustainable value — the kind that doesn’t fade after the launch hype dies.
Developer Reputation: A Hidden Factor in Pricing
Developers Hoi Hup Realty and Sunway Developments are big players with consistent track records. They’ve delivered successful projects like:
- Parc Central Residences
- Ki Residences
- Parc Canberra
- Sophia Hills
Their reputation gives The Continuum credibility — not just in design quality, but in build reliability and post-sale service. When you’re dropping millions, that matters.
A strong developer means your investment is less about “hope” and more about guaranteed standards.
Why Buyers Still Call It a Value Buy
Let’s flip the perspective — instead of asking “why is it so expensive?”, ask “why is it still affordable?”
For a large-scale freehold condo sitting in a prime, established district — with access to top schools, lifestyle amenities, and city-fringe convenience — the pricing actually feels restrained.
Compare it to new launches in the Core Central Region (CCR), where $3,500–$4,000 psf is becoming standard, and you realize The Continuum gives you near-central quality at a much lower entry point.
It’s smart positioning — offering prime lifestyle without the prime price tag.
Who’s Buying
The Continuum’s buyers generally fall into three groups:
- Owner-occupiers — families upgrading from older walk-ups or HDBs nearby.
- Investors — targeting stable rental demand from Paya Lebar Quarter and CBD workers.
- Legacy planners — those who value freehold tenure for long-term family inheritance.
This mix ensures market stability — fewer flippers, more genuine holders. That’s the kind of buyer demographic you want in a development if you care about sustained value.
Rental Potential
Given its proximity to business and lifestyle hubs, The Continuum has strong rental appeal.
- 2-bedroom units can fetch $5,000–$6,000/month.
- 3-bedroom units can reach $7,000–$8,000/month, depending on furnishings and view.
Add the East Coast vibe and urban accessibility, and you’ve got a tenant pool that stays consistent — especially expats and young professionals.
Long-Term Appreciation Outlook
District 15 continues to evolve under URA’s Master Plan, with enhancements to Paya Lebar, Marine Parade, and the upcoming Thomson-East Coast MRT line expansion.
Every new transport or commercial upgrade adds a layer of long-term appreciation to this region. The Continuum sits right where all these developments intersect — making it a long-game winner.
Final Verdict
So, is The Continuum worth its price in 2025?
Absolutely — if you understand real value.
You’re paying for:
- Freehold land in one of Singapore’s most liveable and enduring districts.
- Architectural quality that outlasts market cycles.
- A developer duo with real credibility.
- Connectivity, lifestyle, and rental potential that reinforce investment safety.
The Continuum isn’t about buying the cheapest new launch — it’s about owning something timeless.
If you want a home that’ll still stand tall in 2050 while leaseholds fade away, this is it.
